When I applied for a runner position at NBC News for the 2012 Republican National Convention in Tampa, I had no idea what I was getting myself into. I just knew that I had to be one of those 15,000-something journalists getting in on a piece of history.
Getting behind the scenes on a political convention can be a once-in-a-lifetime opportunity for some people. The Republican National Convention and Democratic National Convention only happen once every four years and unless you have an in, like a media pass, you might never make it past the temporary concrete boundaries and fences set up by local police.
A runner, according to Manager of News Partnerships for NBC and my supervisor at the RNC, Kim Grabina-Como, is a “glorified intern.” You get paid, you only work for a short time frame (in my case, eight days), and you are able to work with a national news network. Currently, regular interns at NBC News aren’t paid, Grabina-Como said, but the network is changing that in 2013.
For anybody who wants to get into the industry, it’s a way to see stuff from behind the scenes. “You see the good, the bad and the ugly. It gives you a real, true feel for it in the fact that if this is the industry you want to get into, you can see it for what it is,” Grabina-Como said.
I got assigned to MSNBC’s set at the Channelside District in Tampa for the RNC.
You see on-air talent without their makeup and coming to set frustrated by traffic and the stress of such a large production. Supervisors, production managers, and other runners snap at each other on occasion when they’re overwhelmed and stressed out and you have to let it slide off your back- it’s not personal. I spent one lunch break in the tiny bathroom in the temporary MSNBC command center at Channelside bawling my eyes out for getting yelled at by a supervisor for not having my cell phone on me, though I’d been upfront with them two days earlier when I broke it. Long days kept me from seeking a replacement- the AT&T store opened after I got on set and closed long before I left. It teaches you to have a thicker skin, which you’re going to need in the industry if you want to make it.
On the flip-side, I got to network with media professionals, pass out some of my new business cards, and goof off at the Goggle+ Hangout at the Tampa
Dani and myself goofing off in the Google+ Hangout photobooth on a break.
Convention Center while I was on break. While there, I took advantage of their photobooth and grabbed some button swag to add to my growing collection.
That week, Tropical Storm Isaac also threatened to rush through with heavy wind and rains. It delayed the start of the convention by one day but ended up being a pretty typical Florida summer rainstorm but you still have to make sure TV screens, speakers, mics and other assortments of equipment are stored and being used where they can’t be damaged. Every gust of wind and hint of rain sent members of the production crew scurrying to cover and relocate equipment. You have to be prepared for weather changes during live shots.
Runners for NBC were required to sign a social media contract agreeing not to post photos, tweets, Facebook statuses or any other form of social communication about the specifics of their jobs. The purpose, Grabina-Como said, wasn’t to dissuade student journalists from using social media as a tool in their work. Unfortunately, while most 20-somethings know how to use social media tools, they don’t always have the discretion to use them professionally and during your time as a runner, you are an employee and representative of the news network you’re hired by.
I got this blog post approved, which I normally wouldn’t do in my day-to-day job as a journalist. However, I knew I wouldn’t be producing any content for the RNC as part of my position and I didn’t expect to even write this blog post.
What you can expect as a runner
Runners are there to assist network news stations in any way they are asked to make sure the production process goes smoothly. Sometimes your responsibilities are as basic as fetching food and coffee for on-air talent, managers and the production crew but every bit of help you offer helps make the production possible.
Sitting in for the Meet the Press on-air talent so that the production crew could test lighting, audio and camera angles.
Since I was a local, I was sent out in the rental car often to purchase and pick up things like studio chairs and supplies. I also dropped off press credentials at various hotels for other NBC employees and sat in for on-air talent before the convention while the photojournalists and production crew tested audio, lighting and camera angles. On my final day as a runner, I assisted with payroll paperwork for freelance production crew employees and helped clean up the temporary command center MSNBC called home for a couple weeks.
In between my assigned tasks, I connected with my fellow runners, students from various fields of study, and journalism professionals like my Twitter friend, Mark Luckie, the Manager of Journalism and News at Twitter.
Omar Jimenez, a broadcast journalism student at Northwestern University, was assigned to work in NBC news studio and to programs like Meet the Press, Nightly News and other specials.
“I had an opportunity to meet and talk to all those anchors,” Jimenez said. “I didn’t get a chance to do much journalism but just being around the people you want to work for one day, taking out trash, getting drinks and food and running errands, being around those people was great and I made a lot of connections.”
As a freelancer for local newspapers and news sites whose degree focused on print and online journalism, I was clueless as to what it takes to put together a live broadcast, especially for a major event like the RNC. It was eye-opening even for broadcast journalism students like Eric Burse, who studies at the University of Southern California:
“Before going there, I wouldn’t have known what exactly it means for a network to broadcast live from a location,” Burse said. “The technical operations, administrative stuff, workspaces, coordination from network to get everything going, especially with NBC and all their platforms. You can only learn so much from class and this was an opportunity that most college students in their four years don’t get.”
Advice and tips
- You’re going to work long hours, sometimes as many as 14+, so wear comfortable shoes. Dressy, flat baby doll shoes or nice sneakers for the ladies and comfortable dress shoes for men. I made the mistake of wearing dressy sandals one day and had to tend to my blisters for a week afterward.
- Bring sunscreen. Many of us had to run errands between the Tampa Convention Center, Tampa Bay Times Forum and Channelside district. With the road closures and wait times for the shuttle, walking is easier but you risk sunburn without protection.
- Lug around as little as possible. You won’t have time to keep an eye on your stuff and even a small purse or bag seems to weigh a ton after a long day of running errands.
- Keep your phone handy, preferably one with a camera so you can document history in the making, so that your supervisors and fellow runners can touch base with you. Always have a notepad and pen at the ready to jot down notes and instructions and don’t forget to bring business cards to hand out to professionals you network with on your downtime.
- Make sure your online portfolio, resume and LinkedIn profile are up-to-date and that all your social media profiles are professional prior to the convention, especially if you’re guiding people there via a business card. As budding journalists, you should be doing that anyway.
- Do research about the network you were hired by. This tip comes from Grabina-Como who related a story about a runner being excited to meet Diane Sawyer. “She doesn’t work for us,” Grabina- Como said. Familiarize yourself with the specials and the on-air talent beforehand.
- Have an open attitude. Grabina-Como attended the 1998 Winter Olympics in Nagano, Japan as a runner for CBS News. “I went into the Olympics wanting to be a sports reporter and came out realizing there were so many other things I could do.”
While several of the runners, most of whom were college students or recent graduates, were journalism or political science majors, not all aspired to work in politics or cover news one day. Their majors ranged from history to English.
“Even if you’re not interested in television journalism or political science, we had 52 runners that got an experience that few in your generation get,” Grabina-Como said. “It’s once every four years that you get the chance to be a part of something bigger.”
I encourage other journalism students and recent graduates to apply for runner positions with major news networks regardless of your journalism track. Expect to work until your legs and back ache, to go without sleep and drink way too much coffee, to be ordered around and yelled at for things beyond your control, and to be overwhelmed beyond imagination. If you can handle all of that, you’ve got what it takes to work in the industry.
Also, journalists are increasingly expected to know multimedia and convergence is no longer the future, but the present. What better way to experience that than as someone who gets to see it from the front line?
A. Zombi, a “presidential hopeful,” and his wife dropped by the MSNBC set at Channelside with the zombie horde trailing behind them. Just one of the many interesting, weird things you get to see at a political convention.